5 January Marketing Ideas

 

Let's jump start the new year with a bang and make sure that your business is off to head start with key marketing strategies in January. With a mix of these, you will be sure that your marketing strategies don't fall flat after the holidays. 

 

  1. Start a loyalty/referral program: Incentivize your existing customers with a program for them to continue using your brand products/services or refer their family and friends. Gift them with discounts or promotional products like Apple Airpods for their loyalty to increase sales after the holidays and create a new customer base. 
  2. Run a Facebook campaign: It's very simple to create a Facebook ad to boost traffic to your website or e-commerce store. Target your audience specifically, stay in your budget and create a new audience on Facebook.
  3. Offer new deals: Don't think that because the holidays are over that people aren't still out to look for deals. This time of year is a great time to offer deep discounts on extra inventory and specials on new products/services. 
  4. Build content about self care: The new year always sparks inspiration for your customers to get better in their body, mind and spirit. No matter what industry you're in our products/services you sell, build creative content that will help your customers have better habits, increase their lifestyle, feel better about themselves using your brand. 
  5. Partner with influencers: To have some fun and gain extra traction, seek out and partner with influencers who are key figures in your niche to boost your brand on their social media channels. Create excitement and increase brand awareness. 

 

Plan your January campaigns and have fun with your customers!

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